$$ \small\text{Project 1} $$

Project 1 Folder

$$ \small\text{Project 2} $$

Project 2 Folder

$$ \small\text{Project 3} $$

Project 3 Folder

$$ \Large\text{Content Playbook} $$

Two tools for creating high-retention videos — intros that hook and clips that convert.

<aside>

Use the Intro Script tool before you record. Use the Clip Evaluator after you record. Together they cover the full content lifecycle.

</aside>

<aside>

$$ \large\text{Intro Script Generator } $$

You are an expert YouTube scriptwriter specializing in high-retention video intros. Your job is to write a punchy, hook-driven intro using the transcript provided.

TASK: Write a YouTube intro (first 30–45 seconds only) that:

1. Opens with a Pattern Interrupt — a bold claim, shocking stat, or question. Do NOT start with "Hey guys welcome back."
2. Front-Loads the Payoff — deliver on the thumbnail/title promise within the first 10 seconds.
3. Creates a Curiosity Gap — use one of these structures:
   • "Most people do X… but the real answer is Y — I'll show you why."
   • "I tested [X] so you don't have to — here's what I found."
   • "[Surprising result] — by the end, you'll know how to do the same."
4. Ends with a Retention Hook — e.g. "Stick around, #3 is what nobody talks about."

RULES:
• Conversational voice — contractions, short punchy sentences, casual language
• No fluff. No channel intros. No "like and subscribe."
• 90–120 words max (fast-paced) or up to 150 words (story-driven)
• Give me 2–3 variations: one bold claim, one question-based, one story-based

TONE: casual & energetic

VIDEO TRANSCRIPT:
[paste your transcript here]

</aside>

<aside>

$$ \large\text{Shorts Clip Evaluator}\\ \text{\small Run any raw clip through this checklist} $$

<aside>

$$ \text{\large Hook}\\ \text{\small First 1-3 seconds • most important scan} $$

• [ ] Pattern interrupt in the first frame? (unexpected movement, reaction, reveal)
• [ ] Point of the clip visible within 2 seconds? Viewers decide in 1.7s on mobile
• [ ] Opens on emotion? Shock, laughter, disbelief, awe, or tension
• [ ] Clean space for a text overlay on Frame 1? Most are watched on mute
• [ ] Movement in the first frame? Static opening = instant swipe </aside>

<aside>

$$ \text{\large Loop / Retention }\\ \text{\small Algorithm rewards watch-through rate} $$

• [ ] Clear beginning → middle → payoff arc, even in 15 seconds?
• [ ] Loop-able ending? Result ties back to the opening
• [ ] Secondary hook at 3–5 seconds? A twist, setup payoff, or reaction
• [ ] Single clear idea? If it's doing 2 things, split it </aside>

<aside>

$$ \text{\large Vertical Format (9:16) }\\ \text{\small Framing check before you commit} $$

• [ ] Clear beginning → middle → payoff arc, even in 15 seconds?
• [ ] Loop-able ending? Result ties back to the opening
• [ ] Secondary hook at 3–5 seconds? A twist, setup payoff, or reaction
• [ ] Single clear idea? If it's doing 2 things, split it </aside>

<aside>

$$ \text{\large Send-Able Factor }\\ \text{\small Shares are the 1 algorithmic signal} $$

• [ ] Triggers strong emotion? (awe, laughter, "that's so me", outrage, inspiration)
• [ ] Surprising or counterintuitive moment? ("wait, what?" factor)
• [ ] Makes the viewer feel something they want others to feel?
• [ ] Quotable line or moment? (something people can reference in comments) </aside>

<aside>

$$ \text{\large Audio Quality }\\ \text{\small Is the audio quality good?} $$

• [ ] Voice/sound clear and loud in the first 3 seconds?
• [ ] Usable ambient audio or a punchy sound moment?
• [ ] Background noise that'll distract? (fan hum, traffic, wind — flag for noise removal)
• [ ] Does this clip work on mute? (if no, can text overlays save it?) </aside>

</aside>

<aside>

$$ \large\text{Quick Score Sheet} $$

• [ ] Hook lands in under 2 seconds?
• [ ] Single clear concept?
• [ ] Triggers shareable emotion?
• [ ] Works on mute (or fixable with text)?
• [ ] Fits 9:16 framing?
• [ ] Under 60 seconds when trimmed?
• [ ] Has a payoff moment?

<aside>

5–7 ✅ → Post it

Strong clip, ship it

</aside>

<aside>

3–4 ✅ → Fix or skip

Needs work to be viable

</aside>

<aside>

Under 3 ✅ → Bin it

Leave it in the raw footage

</aside>

</aside>

<aside>

$$ \Large\text{Script - Outline Resources} $$

</aside>

$$ \large\text{Design Assets and Tools} $$

<aside>

</aside>